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“Stories are the creative conversion of life itself into a more powerful, clearer,

more meaningful experience. They are the currency of human contact.”

- Robert McKee

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OUR STORY

HOWZIT

MEET THE DESIGNER

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Welcome to A Neverending Story, a boutique Creative Studio based in Johannesburg. We collaborate with a skilled network of creatives to offer a flexible spectrum of graphic and content design services to meet your organisation’s print and digital needs. We specialise in copywriting to create meaning and call your audience to action, corporate identity creation to reflect your unique value proposition, and infographic design to visualise your message. A Neverending Story partners with

you to grow your brand and spark connections with your customers. Our creative services are suited to a broad range of industries. Whether you’re a start-up or an established brand, it’s our passion to understand what you do and how we can coherently convey your core message to the right audience using purposeful, human-centred design solutions.

 

Your brand story should be: Intentional. Relatable. Captivating. Conversational.

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No matter the shape or form, the art of storytelling is at the heart of what we do. We believe that brand stories are continuously unfolding adventures that should evolve along with your value offering and aid in bringing new ideas to life. A powerful brand story not only simplifies an abstract message and inspires action, but also has the potential to connect people and build communities. We aim to craft brand stories that are agile enough to withstand iterations to your organisation’s vision and sustain an engaging, memorable dialogue with your audience. Partner with us to create and share well-told tales that effectively communicate your ‘why’ and express a clear, compelling narrative.

Hi there! I’m Lauren.

I launched A Neverending Story with the belief that there is something rather magical about the intertwining of seemingly random words and images that when collated in just the right way, are capable of telling an important story.

I collaborate with a diverse range of goofy and talented artists, designers,

and coders to help you tell your neverending brand story.

HOW WE WORK

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BRIEF

Define the problem. 

Understand your

value offering and organisational vision.

List your needs.

Goal setting.

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RESEARCH

Collect information.

Understand your

target audience and potential competitors.

Put together the right team for the job.

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IDEATE

Early design phase.

Sketch and scamp.

Conceptualisation.

Design variations,  typographic choices

and colour palettes. 

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DESIGN

Develop ideas. Appropriate software and materials.

Troubleshooting.

Refining.

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PRESENT

Compile mockups.

Present designs.

Client feedback.

Revise and finalise.

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DELIVER

Design launch.

Roll-out campaigns.

Revise and improve.

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